Tastemaster is a South African company located in the heart of the beautiful Cape winelands. Our core values are integrity, excellence, authenticity and innovation.

Our Wine Appreciation Kit is unique: informative, highly educational, inspirational and fun at the same time. We believe in keeping things simple and accessible – in short, in keeping it real. We do this by providing wine lovers with credible information and know-how to formulate their own opinions, to explore and to make informed choices about what they buy and drink. By saving you the money spent on time-consuming, expensive and sometimes impractical courses, the Tastemaster Wine Appreciation Kit offers true value for money.

At Tastemaster, we are passionate about giving back and making a difference to the world we live in, whether through environmental responsibility or social awareness. Our business practices emphasize sustainability of the environment and mutually beneficial partnerships with the suppliers and communities we come into contact with. (See our green page for more information.)

By continually raising our game – through teamwork, new innovations, and by upgrading our products and service offerings – Tastemaster is fast becoming a leading brand in the world of wine appreciation, and a benchmark for authenticity.